Privacy Notice

HMD Digital S.R.L., Via Lampedusa 37, 04011 Aprilia (LT), Italy. VAT: IT03280710595. Email: [email protected]. Certified email (PEC): [email protected].

Legal representative: Henrique Milli. Privacy enquiries: [email protected]. PEC: [email protected].

PatternPRO is operated by HMD Digital S.R.L. and published by MB Design di Bagalini Marco. This notice explains how personal data is processed when you use PatternPRO at https://patternpro.hmd.digital or in the Android and iOS apps.

PatternPRO keeps your pattern data on your device. Measurement profiles, the people you save, garment selections, calculated construction lengths, and your local profile name are stored in app storage (SharedPreferences) on your phone. At launch nothing you enter is uploaded to us or to any server: there are no server accounts and no cloud sync.

Because nothing is uploaded, we do not receive, store, or process your measurements, people's names, or profile details on any server. If cloud features are introduced later, this notice will be updated first.

• Advertising data (Android and iOS apps only): when ads run, Google AdMob may process your device advertising identifier, IP address, and approximate device/location signals to serve and measure ads. Personalised ads require your consent via Google's UMP form in the app; without it, ads are non-personalised or not shown. See https://policies.google.com/technologies/ads and https://policies.google.com/technologies/partner-sites.
• Usage analytics (consent-based, website and apps): PostHog Cloud EU events, ingested via our first-party proxy e.hmd.digital — event names and non-identifying parameters such as garment or lesson identifiers, app locale, and consent outcomes. Never measurement values, people's names, or profile details. On the website this is consented through the cookie banner; in the apps the same Google UMP form gates analytics (fail-closed: analytics stay off until you consent). See https://posthog.com/privacy.
• Website technical data: IP address, browser type, device information, and your cookie/consent choices, needed to operate and secure the website.
• Communications: messages you send us for support (for example to [email protected]).

• Providing and operating the Service, including on-device calculation and Learn lessons (contract performance).
• Serving and measuring ads in the Android and iOS apps: consent (Google UMP) for personalised ads; legitimate interests for non-personalised ads and ad measurement where consent is not required.
• Usage analytics where you have consented (consent), to understand how the app and website are used and improve the product.
• Security, abuse prevention, and compliance with law (legitimate interests and legal obligation).

PatternPRO does not offer cloud accounts or cloud sync. If that changes, this notice will be updated before personal data is transmitted for those features.

In short: there is nothing to delete on our side, because we never received it. Removing data from your device is done by uninstalling the app or clearing its data.

We share only the limited data described above with these providers, each processing on our instructions under contractual safeguards:

• Google (AdMob / Google Mobile Ads) for advertising in the Android and iOS apps. Google's use of advertising data is described at https://policies.google.com/technologies/partner-sites and https://policies.google.com/privacy; AdMob programme terms are at https://support.google.com/admob.
• PostHog (Cloud EU) for usage analytics, ingested via our first-party proxy e.hmd.digital, only after consent.
• Cloudflare and hosting providers operated by HMD Digital for this website.
• Apple App Store and Google Play for app distribution. In-app purchases are not offered in the current version.

We do not sell your personal data as a standalone commercial product. We may disclose data where required by law or to protect rights and safety.

PostHog analytics are hosted in the European Union. Google and some other providers may process data outside the European Economic Area; where required, we rely on appropriate safeguards such as Standard Contractual Clauses, adequacy decisions, or equivalent mechanisms.

Your measurements, people, and profile exist only on your device and for as long as you keep the app installed. Analytics events are retained per PostHog's standard retention for our EU project. Advertising identifiers and ad data are handled per Google's retention policies. Support emails are kept as long as needed to resolve your request.

Where GDPR or applicable law applies, you may have the right to access, rectify, erase, restrict, object to certain processing, data portability, and to withdraw consent (without affecting prior lawful processing). You may lodge a complaint with a supervisory authority — in Italy, the Garante per la protezione dei dati personali (www.garanteprivacy.it).

To exercise rights, contact [email protected] or [email protected]. Since your pattern data never leaves your device, requests about it are best handled by deleting it in the app or uninstalling.

The website uses cookies and similar technologies only as described in our Cookie Policy at https://patternpro.hmd.digital/cookies. Ads and in-app consent in the Android and iOS apps are not website cookies — they are covered by Google's UMP consent form inside the app.

We may update this Privacy Notice. Check the updated date above. Material changes — for example if cloud accounts or sync are introduced — will be reflected on this page.

Product support: [email protected]. Contact: https://patternpro.hmd.digital/about#contact. Operator: HMD Digital S.R.L., Via Lampedusa 37, 04011 Aprilia (LT), Italy ([email protected]).